How AI Is Changing Vendor Discovery in Life SciencesIn a recent conversation with Dave Reske, CEO of NowSpeed, we explored how AI tools like ChatGPT, Claude, and Perplexity are changing how life sciences companies are discovered online.
Full InterviewFor years, digital discovery followed a predictable pattern: someone searched Google using a keyword, scanned a list of results, and clicked through websites to learn more. Today, that process is evolving.
Increasingly, buyers are asking AI tools direct questions about vendors, technologies, and solutions before they ever visit a company website. These tools are becoming part of the early discovery process — summarizing information, recommending companies, and shaping how potential customers learn about new technologies. For companies in life sciences — where complex science and specialized expertise are the norm — this shift has important implications. |
Key Insights From Our Conversation
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(1 minute listen) |
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